The Indian brand “Tanishq” began its history in the late 1980s, the establishment of the enterprise was not without cloud, but in the early 2000s, the brand began to actively expand and became one of the five largest sellers of jewelry in India.
Traditional wedding jewelry for brides in India is mesmerizing with its richness and variety. Massive gold necklaces, decorated with various ornaments and symbols, designed to protect the chakra located in the neck area and is responsible for the will and worldview.
Exotic “Nat” – a ring in the left nostril with a chain hidden in the hair.
Volumetric earrings that pull back the earlobes, indicating the spirituality of the bride, and bracelets that adorn women’s shoulders, warding off evil spirits. Ringing rings of many bracelets, covering the wrists of beauties from prying eyes and a gold belt emphasizing the slender waist. On the wedding day, the bride is adorned with gold jewelry from head to toe, they are passed from mother to daughter from generation to generation, donated by numerous family members.
The jewelry of the Indian brand Tanishq convey the beauty of the culture of this ancient country.
Wedding jewelry is created using traditional kudan techniques, where semi-precious stones are framed with gold and polki rough diamonds used in traditional rajasthani jewelry. Wide openwork necklaces, like the finest golden lace, gently envelop the bride’s neck. Ancient ornaments designed to bless marriage are filigree on every piece of jewelry. The lotus flower, made of rough diamonds, symbolizes strength and the source of life. The brand’s designers create unique jewelry with figures of mythical birds and animals, these miniature images, created with incredible skill, are designed to protect a new family.
Gold jewelry is presented to the bride in large quantities, they are part of her dowry and, according to Indian traditions, can only belong to her. A bride in numerous gold ornaments is like a goddess, gold makes her like the sun, and precious stones convey the energy of the universe. She shines with happiness, and jewelry only emphasizes her beauty, sparkles of joy shimmer.