As an executive director of a jewelry brand, she took it to the next stage of development
The first woman at the head of the Pomellato jewelry brand founded in 1967 in Milan, Sabina Belli, took office in December 2015. And over the past period, she managed to vividly celebrate the half-century anniversary of the brand and make its presence on the luxury market more noticeable. This happened thanks to Belli’s serious professional experience, whose career began in 1991 at L’Oreal, continued in several brands of the LVMH Group before being invited to Pomellato in 2012, Sabina Belli held the position of Executive Vice President of Bvlgari. “Prima Donna” Pomellato told “How to spend” about the business objectives and the special mission of the brand.
You took over the leadership of Pomellato after the jewelry brand became part of the Kering Group in 2013 what challenges do the new owners pose for you?
Sabina Belli Neither less nor less to start a new era in Pomellato. Today, as the head of the company, I have three main tasks. The first is very pragmatic: to develop the business, double its turnover. After all, the brand belongs to the main shareholder, which means that it is necessary to enhance its value, increase jewelry sales and profits.
The second task is more irrational: it is the transformation of the company from the point of view of distribution, the approach to how we would like to position ourselves in a particular market by opening monobutikas, presenting in multi-brand stores and, in parallel, developing online sales. As an Italian brand, we are strong in Italy and Europe, at home we are second only to Bvlgari, in Central Europe we are among the top three best-selling jewelry brands, and our presence is noticeable in Switzerland and the UK. Therefore, now our priority is development in the USA and Asia, as well as in Russia. This is a necessary process of brand globalization today.
And, finally, my third task, a more personal one, set rather by myself as a manager, is a humanitarian way of evolution for everyone who works at Pomellato.
It may sound ambitious, but I really want all my team members to develop as individuals, so that they have the opportunity to learn something new every day, to grow professionally and personally. So that every day they come to the office with an ardent desire to work, with a sense of a common mission, belonging to common values and understand that they have a higher mission ahead of them, and not just making a profit. In the evening, employees should go home with a sense of deep satisfaction and pride that they have given the company something useful and received something of equal value in return.
