In the 1970s, Michel Quiniou set out to create a brand whose jewelery would take a middle position between haute couture jewelery and commercial chains selling anonymous jewellery. For this purpose, the Agatha Paris brand was created in 1974. The success of the brand was immediate and absolute. Already in the first collections, Agatha combined positivity and freshness with fashion trends.
In the 80s, the brand grew and developed.
It was the era of beads, pearls, enamel and gilding, as well as massive chains, which to this day remain the hallmark of the brand. In the same years, Agatha introduces elements with pendants that allow you to create simulated jewelry.
In 1989, Agatha Paris has an emblem – a small dog Scotty, the prototype of which was the Scottish terrier Leon, which belonged to the founder of the brand.
In the 1990s, the brand reached its apogee. Queues formed in front of the entrance to the boutique, this was the era of sparkling rhinestones.
Since 1993, buyers have had the opportunity to create jewelry to their liking – each buyer could choose among hundreds of samples of beads and charms elements for his own masterpiece.
2006 was a turning point in the history of Agatha Paris.
Michel Quinou retires, handing over the brand to the King Power group. Agatha offers not 2, but 6 collections per year. At the same time, a worldwide advertising campaign with the slogan Agatha c’est moi (Agatha is me) starts, showing many photographs of different women, while the photographs for advertising are constantly changing. The point is to show that the brand has not one, but dozens of faces.
In 2010, Agatha Paris creates a collection for her little customers Little Agatha and starts producing her own watch collections, actively developing the direction of silver jewelry.
Jewelry is marked Agatha, Agatha Paris.