BERGERE American company

Jewelry set of red pearls, beads, bracelet, earrings, clip-on earrings
Jewelry set of red pearls, beads, bracelet, earrings, clip-on earrings.

BERGERE is an American company about which not much is known.

Location: Herbert & Pohs, Incorporated – New York; Bergere Inc. — Providence, Rhode Island. The company was founded by Jack Pohs in 1940 with the aim of launching a new Herbert & Pohs jewelry line, which was a huge success in the market and then grew into a large company BERGERE Incorporated.

The high quality jewelry produced consisted of necklaces, bracelets, brooches, clips and earrings containing imitation pearls, glass, rhinestones and stones on gold-plated, rhodium-plated and brass-plated metal alloys.

Poster from 1961.
Poster from 1961.

The jewelry was sold in major stores like Nordstrom, Lord & Taylor, and Marshall Fields. From 1940 to 1946, products were branded with the Berjac brand; Since 1946, the Brand has been used: Bergere with a dash on the second letter E. The Bergere brand was used only until 1972, then the company was sold to Amtel and continued to work on the developments of Bergere Inc. until 1979, and only subsequently ceased to exist, without inventing anything new.

Round clips, silver plated
Round clips, silver plated.

Bergere Inc. products. distinguished by versatility, practicality, and fully consistent with the standards for daily wear, the prices of BERGERE were also democratic, and the most numerous products were ear jewelry – clips and earrings.

Currently, all products with the BERGERE brand are of undeniable vintage value, presented at international auctions, BERGERE products have a starting price of 10 to 95 dollars.

BERGERE Jewelry & Watch Advertising
Jewelry & Watch Advertising.
BERGERE Gold plated snowflake brooch
Gold plated snowflake brooch.