The history of the Bonetto Fratelli S.R.L. brand, specializing in the creation of costume jewelry with built-in watches. The company dates back to 1963. The starting point was Valenza, located in the province of Alessandria.
The first calling card of the company was exclusive jewelry: from brooch watches to bracelets and pendants with watches. It was Louis Byun who became the key designer of many of these works of art, combining the elegance of handicrafts.
The brand’s craftsmen preferred to work with noble materials: golden-yellow jewelry alloy, fine enamel work, as well as crystals, rhinestones and even fur. High quality standards were guaranteed by a one-year service life of the products.
For almost 40 years – until 2000 – the brand functioned with periodic pauses and changes in the ownership structure, but by 2016 its history came to its logical conclusion.
