Brands

Bvlgari brand

Lucia Silvestre is the permanent creative director of the Bulgari jewelry house
Lucia Silvestre is the permanent creative director of the Bulgari jewelry house

2019 marks the 135th anniversary of the founding of one of the most famous jewelry brands in the world, Bvlgari.

The huge business began with a small silver processing business owned by the Bulgaris family in Greece. Due to wars with the Ottoman Empire, the shop had to be closed, but young Sotirios, the son of a jeweler, leaves no hope of continuing the dynasty. He opened his first shop in 1884 in Rome. Very soon, several more boutiques appeared, and their creator changed his surname to a more Italian one. So Sotirios Bulgaris became Sotirio Bulgari.

Bracelet and brooch from the Bvlgari collection Bvlgari
Bracelet and brooch from the Bvlgari collection

BVLGARI BRAND HISTORY

The first Bvlgari store sold not only jewelry, but also silver items that reminded of Greek roots. After the business passed to the sons of Sotirio, they focused on jewelry made of gold and platinum, richly adorned with stones. Following fashion, Bvlgari produces beautiful art deco jewelry, transformable jewelry and develops the floral theme that the public has loved.

Bvlgari boutique on Via dei Condotti, 1920s.
Bvlgari boutique on Via dei Condotti, 1920s.

The successors of the family business Constantino and Giorgio Bulgaris turned out to be creative and ambitious people. They decided that Bvlgari should have its own style, that it was time to move away from the trends dictated by Parisian jewelers.

The first legendary creation of the House was the Serpenti watch. Inspired by the story of Cleopatra, Bvlgari created a bracelet that looped around the wearer’s hand several times like a snake. This accessory served as the basis for an entire collection and showed that the Italian brand itself is capable of dictating the fashion for jewelry.

Further more! In the 50s and 60s, the house produced En Tremblant brooches, the corollas of flowers on them were attached to tiny springs and trembled with every movement. New principles for the selection of stones, the choice of cutting uncharacteristic for that time, symmetry and compactness Bvlgari created its own unique style, which is now called the Italian jewelry school.

Brooch En Tremblant, 1962
Brooch En Tremblant, 1962

In the 1970s, more than 250 Maison boutiques opened around the world.

Today, watches, perfumes, accessories are produced under the Bvlgari brand, there are even hotels and restaurants.
In the middle of the last century, trends were not learned on the Internet, but were closely watched by celebrities. In this sense, the legendary women have made a great advertisement for Bvlgari.

Sophia Loren, Grace Kelly, Audrey Hepburn they all happily accepted a precious scattering of bright stones as a gift. Elizabeth Taylor not only wore them in life, but also on the screen. For the role of Cleopatra in the film of the same name, the actress wears luxurious emerald Bvlgari earrings.

Bvlgari brooch, 1969
Brooch, 1969

Luxury that’s what has remained unchanged over the years of the House. And today, for carpet paths, many stars choose Italian design.

A few years ago, the company was acquired by the Louis Vuitton Mo√ęt Hennessy concern, but representatives of the Bulgari family, the grandchildren of the same Sotirio, remain at the helm.

Bvlgari engagement rings
engagement rings

BVLGARI JEWELERY

In keeping with the demands of the times, Bvlgari offers a variety of jewelry that can be worn every day. At the same time, the House does not forget about the traditions that oblige jewelry to be bright, massive and fabulously expensive House Bvlgari real patriots of Italy and fans of ancient culture. Most of their collections in one way or another recall this. It all started, as we remember, with the snake Cleopatra. Later, jewelers decided to perpetuate Roman coins in precious metal. This is how the Monete collection was born.

Bvlgari jewelry from the 1920s-1930s
jewelry from the 1920s-1930s

The most famous and, what is already there, the most counterfeited collection of the Italian house is B.Zero1.

Well, this is the Bvlgari Bvlgari 2018 collection. How to wear? Like any basic jewelry, you can do everything at once!

Bvlgari pendant and earrings
pendant and earrings
BVLGARI WEDDING JEWELRY

Classic wedding rings made of gold and platinum, engraved and sprinkled with diamonds are the perfect jewelry for a special occasion.

Engagement rings luxurious, made of platinum and with the purest diamonds. You want everyone to know that this is Bvlgari please.

Here you can also pick up basic diamond earrings or a diamond heart pendant. The perfect way to confess your love! Bvlgari has another collection that we can’t help mentioning, it’s called Save the children. Proceeds from sales of silver jewelry go to charity.

Bvlgari wedding rings
wedding rings
BVLGARI WATCHES

For more than half a century, the legendary brand has been producing watches of the highest quality. Male and female, Bvlgari watches are a sign of status. And so that they are also a sign of your style, I advise you to take a good look.

Bvlgari men's watches
men’s watches
Bvlgari Women's Watches
Women’s Watches

Most of the women’s models are in a feminine or retro style. Thin straps, small dials and a lot of decor. I prefer the Bvlgari collection.

As for men, there is more choice. Proper chronographs with leather and metal strap.

 

Bvlgari jewelry from the 1920s-1930s
jewelry from the 1920s-1930s
Flower brooches with precious stones, latest Fiorever collection
Flower brooches with precious stones, latest Fiorever collection
Gina Lollobrigida, Sophia Loren and Elizabeth Taylor in Bvlgari jewelry
Gina Lollobrigida, Sophia Loren and Elizabeth Taylor in Bvlgari jewelry
Imperial Spinel necklace
Imperial Spinel necklace
Jewelry from the B.Zero1 collection
Jewelry from the B.Zero1 collection
Jewelry from the Monete collection
Jewelry from the Monete collection
Nicole Kidman wearing a Bvlgari necklace and Jessica Chastain wearing a Bvlgari necklace
Nicole Kidman wearing a Bvlgari necklace and Jessica Chastain wearing a Bvlgari necklace
Naomi Campbell in a Bvlgari necklace and Scarlett Johansson in a Bvlgari necklace
Naomi Campbell in a Bvlgari necklace and Scarlett Johansson in a Bvlgari necklace
Meditterranean Queen necklace with Paraiba tourmalines, emeralds and diamonds
Meditterranean Queen necklace with Paraiba tourmalines, emeralds and diamonds
Luxury, eclecticism and family traditions.
Luxury, eclecticism and family traditions.
Prodigious Color necklace
Prodigious Color necklace
Ring and pendant from the Save the children collection
Ring and pendant from the Save the children collection
Ruby Metamorphosis transforming necklace with diamonds and rubies, in the making.
Ruby Metamorphosis transforming necklace with diamonds and rubies, in the making.
Sapphire Petal necklace with diamonds and sapphires, 35.45 ct cornflower blue sapphire in the center
Sapphire Petal necklace with diamonds and sapphires, 35.45 ct cornflower blue sapphire in the center
Serpenti Modern Watches
Serpenti Modern Watches
Serpenti watch, 1962
Serpenti watch, 1962
Stylish and modern design inspired by the Roman Colosseum.
Stylish and modern design inspired by the Roman Colosseum.
Violet Amethyst, Sunny Citrine, Cherry Rubellite, Azure Topaz and Powder Rose Rose Quartz Prodigious Color Necklace
Violet Amethyst, Sunny Citrine, Cherry Rubellite, Azure Topaz and Powder Rose Rose Quartz Prodigious Color Necklace
Wild Pop Necklace and Giardini Italiani Ring
Wild Pop Necklace and Giardini Italiani Ring
Wild Pop Bracelet and Earrings Wild Pop
Wild Pop Bracelet and Earrings Wild Pop
Women's watches from the Bvlgari collection Bvlgari
Women’s watches from the Bvlgari collection