Chopard jewelry is an example of refined European style, embodying a harmonious combination of Swiss chic and German minimalism. It is not surprising that only representatives of high society can afford the products of this brand.
The birth of the Chopard brand occurred in 1860, when a young and unknown Louis-Ulysses Chopard opened a workshop in the Swiss hinterland for the manufacture of ultra-precise pocket watches. Zeal and love for his work allowed the young Shopar to become popular and in demand, even Nicholas II himself bought a watch Shopard L. U. C.. And the accuracy of his products was so well-known that for some time the Chopard company provided chronometers and watches to employees of the Swiss Railway Company.
At the beginning of the twentieth century, pocket watches began to lose their popularity, so even then the famous Swiss watchmaker had to look for new solutions to save the company from collapse. Therefore, to the high characteristics of his products, he added an exquisite design, so for the first time there were watches, instructed by diamonds. The new diamond watches were so popular with European jewelry connoisseurs and businessmen that their popularity has not faded to this day. Interestingly, only 70 years later, Chopard opens a workshop and store in Geneva itself.
Despite the enormous popularity of Chopard watches, the real heyday of the brand takes place in the middle of the twentieth century, since 1963, when the company was acquired by the German jeweler and watchmaker Karl Scheufel. It is from this moment that Chopard jewelry appears on the European market, which instantly wins the hearts of women and men with its beauty and style. Pendants, bracelets and pendants emphasize the uniqueness and individuality of their owner, as well as give her a special charm. And chic wedding rings become a reliable talisman for newlyweds for life.
