CHRISTIAN LACROIX BRAND HISTORY
The work of Christian Lacroix is a stunning combination of the designer’s endless passion for folklore, fashion history and its origins after all, the eminent fashion designer was born in the south of France. Through his collections, Christian has created a new form of luxury fresh, sophisticated and, at the same time, baroque. For him, the raison d’être (French meaning of existence) in the profession was a mixture of bright colors, refined materials and echoes of fashion history in various world cultures. early years
Christian Marie Marc Lacroix was born in 1951 in the small town of Arles on the banks of the Rhone River in southeastern France. From early childhood, Lacroix had a creative flair, he created albums and collages dedicated to theatrical and operatic art, his family and family. Passionate about the work of Christian Bérard (French painter, illustrator and costume designer), he also collected his reproductions.
Lacroix leaves Arles to study art history in Montpellier, and in 1973 he enters the Sorbonne.
Christian’s graduation thesis was devoted to the costume on the canvases of the great painters of the 17th century. He later graduated from the École du Louvre and became the curator of the famous museum. There he meets his future wife Françoise Rosensiel, whom he marries a year later.
Not without the support of his wife, Christian will soon change his professional vector and begin his path in the fashion world. In 1978 he got a job at the famous house Hermès, where he learns all the technical basics of creating fashion collections. Two years later, Lacroix becomes assistant designer to Guy Pauline, and in 1981 he successfully replaces Roy Gonzales as designer for the Jean Patot brand. In 1986 he received the Golden Thimble Prize for a collection of dresses designed in honor of his home region.
In December 1986, Christian has a fateful meeting with the owner of the Louis Vuitton Moët Hennessy (LVMH) holding, Bernard Arnault, who offers him financial assistance to create his own fashion house.
In the late 80s, the time comes for the dizzying success of Christian Lacroix. The fashion in 1987house Christian Lacroix opened its doors on perhaps the most fashionable Parisian rue Saint-Honoré. In the summer of the same year, the designer releases the first collection under his own name. Already at the end of 1987, Lacroix received the title of the most influential foreign designer according to the Fashion Designers Union of America.
Inspired by Victorian fashion and native South French Provence, he creates a collection of high-rise open dresses and colorful miniskirts, complemented by short bolero jackets. His collections, with an abundance of folklore and traditional elements, created a new image of French fashion without its inherent grandeur and a certain arrogance. A new generation of French fashionistas craved luxury, and Christian, with his southern roots, managed to breathe new life into French haute couture, which, by that time, was considered dying out.
The popular French newspaper France Soir called Laurua the “Messiah of Fashion”, and the famous Time magazine put him on the cover.
In 1988, Christian Lacroix received full recognition in the profession the second Golden Thimble award in his career. But in the late 1980s, Lacroix’s bright, flashy collection concept collapses along with the collapse of the US stock market. This brings his fashion house to a new stage the minimalism of the 90s.
Despite this, Christian remains true to his roots and origins. Oriental notes, elements of northern Basque culture and southern sun the brand’s DNA remains unchanged, only the form changes.
With the minimalism of the 90s, the Lacroix fashion house launched its own line of jewelry, which hits right on target, satisfying the needs of the fashionistas of that period. Fancy shapes, intricate designs, massive jewelry became the basis of his creativity. Hearts and crosses are two favorite shapes used to create collections. It would seem that at that time, with an abundance of all kinds of costume jewelry, it was almost impossible to come up with something new that could cause surprise and admiration.
Lacroix succeeds and this is the variety of his collection of costume jewelry is amazing! Over and over again he invents something of his own, original, in completely different styles, but at the same time, observing the originality and his own handwriting.