Discovery of California jewelry brand

Vintage Frog Circle Bracelet & Matching Earrings by Discovery Of California.
Vintage Frog Circle Bracelet & Matching Earrings by Discovery Of California.

The history of the Discovery of California brand began with the founding of Discovery Jewelry Company on July 30, 1975, in California.

DISCOVERY OF CALIFORNIA SEA LIFE TROPICAL ISLAND BIRD BRONZE TONE CHARM BRACELET.
SEA LIFE TROPICAL ISLAND BIRD BRONZE TONE CHARM BRACELET.

The company specialized in creating handmade jewelry made from metal alloys resembling gold and silver. Particularly popular were jewelry with motifs depicting various animals, hearts and musical instruments, presented in the form of brooches, earrings, pendants, talismans and bracelets.

VINTAGE DISCOVERY OF CALIFORNIA BLACK WOVEN MATERIAL NECK CHOKER WITH CAMEO.
BLACK WOVEN MATERIAL NECK CHOKER WITH CAMEO.

The products were usually sold on cards with the inscription “Discovery of California” and an image of a lily flower, made in gold or silver paint.

In 2001, Discovery Jewelry Company ceased to exist.

Vintage Unique Signed DISCOVERY OF CALIFORNIA Necklace Gold Tone 20.
Necklace Gold Tone 20″.

It is worth noting that during the same period, there were other brands of costume jewelry in the United States under the Discovery name, such as Discovery by Oak Patch Gifts Limited Liability Company (based in Eugene, Oregon) and Discovery by Empress Pearls, Inc., but they were not related to Discovery of California.

Discovery Of California Goldtone And Red Bead Necklace Filagree Pendant 20.
Goldtone And Red Bead Necklace Filagree Pendant 20″.
Discovery Of California Charm Bracelet Ballerina Theatre Music Goldtone 7.5.
Charm Bracelet Ballerina Theatre Music Goldtone 7.5″.
Discovery of California Rocking Horse Earrings Pierced Gold Tone Dangle Drop.
Rocking Horse Earrings Pierced Gold Tone Dangle Drop.
Hearts Cherub Cupid Pendant Charms Long Chain Discovery of California Necklace.
Hearts Cherub Cupid Pendant Charms Long Chain.
2 Discovery of California Cute Necklaces Vintage Look.
2 Cute Necklaces Vintage Look.
Drum Musical Charm Pendant Bronze Tone Discovery of California 1980s Vintage.
Drum Musical Charm Pendant Bronze Tone Discovery of California 1980s Vintage.
New Vintage Discovery Of California Gold Tone Cat Brooch Pin Bow Tie.
Gold Tone Cat Brooch Pin Bow Tie.
Vtg Rabbit Necklace & Duck Earrings Easter Antique Gold Discovery Of California.
Vtg Rabbit Necklace & Duck Earrings Easter Antique Gold.
Coronet Charm Pendant Discovery of California Musical Bronze Tone Vintage 1980s.
Coronet Charm Pendant Musical Bronze Tone Vintage 1980s.
Discovery Of California Gold Tone Round Stone Beads COWBOY BOOT Dangle Earrings.
Discovery Of California Gold Tone Round Stone Beads COWBOY BOOT Dangle Earrings.
Discovery of California Mother Heart Locket Baby Charm Gold Tone Pin Brooch.
Mother Heart Locket Baby Charm Gold Tone Pin Brooch.
Vintage Horses English Hunting Racing Scene Brooch..Discovery Of California.
Vintage Horses English Hunting Racing Scene Brooch.
Discovery of CA, vintage victorian floral embossed faux pearl necklace.
Discovery of CA, vintage victorian floral embossed faux pearl necklace.
New Vintage “Discovery Of California” Gold Tone Triplets Cat 🐱Cats Brooch Pin.
Gold Tone Triplets Cat 🐱Cats Brooch Pin.
vtg female head Cameo Brooch Pin Discovery Of California Gold Tone.
Female head Cameo Brooch Pin Gold Tone.
NEW Discovery of California Grand Piano Pierced Earrings Set.
Grand Piano Pierced Earrings Set.
Discovery of California charm bracelet vintage telephone shears heart moon 7.5.
Charm bracelet vintage telephone shears heart moon 7.5.