Perhaps they were referring to the history of Elizabeth Arden, a company that produces cosmetics, skincare, and perfumes.
The brand’s founder was Elizabeth Arden (born Florence Nightingale Graham). In 1908, Florence moved to New York City and opened her first beauty salon two years later. To attract customers, she painted the front door of her business bright red and hung a sign with the catchy name “Elizabeth Arden,” which later became her stage name.
Elizabeth was the first to perform commercials during movie screenings to advertise her products.
She was one of the first to collaborate with luxury car companies, calling it “The Path to Beauty with Luxury” and including a cosmetics case in every Chrysler.
The company began training women in makeup application, and its employees were the first in the world to conduct scientific research into cosmetics.
It’s worth noting that several renowned jewelry companies have collaborated with Arden, creating jewelry for her.
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