Escada
Escada is a German fashion house that produces luxury clothing and jewelry for women. The brand also produces shoes, accessories and perfumes.
To date, Escada boutiques are represented in more than 40 countries around the world. The founders of the company did not even imagine what a stunning success their brand would expect.
The history of the German brand Escada
In 1976, newlyweds Wolfgang and Margaret Ley founded their own tailoring company in Munich. Escada is named after the horse. Traveling around Ireland, a young married couple made a bet and bet on the thoroughbred horse Escada. The horse brought them victory and a name for a successful clothing brand.
In 1978, the first collection of the Escada brand was released. The clothes were made of jersey in a sports direction, but were intended for social life. The highlight of the collection are bold color combinations orange and pink, emerald and raspberry. The designer played all the colors very harmoniously with each other. Clothes from the first collection were instantly sold out. So the first fans of the fashion brand appeared.
The popularity of the Escada fashion house began to gain stunning momentum.
This required the expansion of the staff and the range of products offered. The management of the company decided to create an additional brand Laurel, where clothes were produced at more affordable prices. Whereas the Escada line would be engaged in the creation of expensive luxury clothing.
In the early 90s, a beauty line was launched and the first Escada fragrance was released in honor of Margaret Lay. Feminine and sensual perfume has become a great addition to the overall image. The growing demand for Escada brand perfumes has contributed to the release of a whole perfume line that would be suitable for all occasions. Until 2008, Escada was doing well. But since the early 2000s problems began in the internal affairs of management. Disputes between directors often began to arise. During this period, several unsuccessful projects were undertaken, which marked the beginning of financial difficulties. And in 2009, Escada publicly declared bankruptcy.
Escada fashion house rescued by Indian billionaire Lakshmi Mittal. In 2009, he buys the company for his daughter-in-law, Meghi Mittal. The new owner of the fashion brand was interested in reviving the name of the company and creating new collections. Thus began a new history of the famous German brand Escada.
Designers of the fashion house Escada
The first designer and founder of the fashion brand, Margaret Lay, felt fashion and was well versed in trends. The fashion of the 80s era was famous for its brightness and openness. Fashion brand Escada perfectly captured the flashy mood of the time. Designer Margaret Lay believed that collections should be created not only taking into account the knowledge of the fashion designer, but also to feel the trends and mood of the season.
After the death of Margaret, the new management and the new director of the company, Michael Stolzenburg, are betting on the younger generation. Unlike the founder of the company, he chooses proven color combinations and brings new ideas to the brand vision. In his team, he recruits young designers, graduates of the British and German fashion schools.
At this time, seasonal flavors appear.
The idea of ​​releasing a specially limited perfume for certain seasons was suggested by Michael Stolzenburg. The first Chiffon Sorbet fragrance was released in 1993 and was sold only in the summer. This marketing move was a huge success.
In 2003, Daniel Wingate was invited to the post of chief creative director of the Munich fashion house Escada. The designer’s creativity brings bold changes to the collections.
To create jewelry, this European brand used 24 carat gold plating, gold tone jewelry alloy, enamels, lucite, imitation pearls, crystals and rhinestones.
Since 2017, Niall Sloan has been the creative director of the Escada fashion house. Prior to that, he worked for the British fashion brand Burberry. He is faced with a difficult task to return the former glory to the popular brand. After spending considerable time in the archives, he creates his first collections.
Today, the Escada Fashion House has slightly changed its landmark, but still retained all the main traditions of the brand. The production of clothing models began not only for evening outings, but also for all occasions. The style takes on a touch of glamor and modern elegance. A certain mixture of high fashion and street style was to the taste of the fashionable public.
