Exquisite brand jewelry was produced by WAP Watson Ltd (the second-largest jewelry manufacturer in the UK).
1909–1914: Walter Archibald Parker Watson owned a small jewelry factory in Hockley Hill. Watson later sold his company to Augustus Harry Power and Clarence Oswald Flint, who began producing costume jewelry.
1934: The company moved to Hampton Street in Birmingham’s jewelry district and began producing not only jewelry but also souvenirs.
World War II: WAP Watson Ltd ceased jewelry production and focused on war relief.
1954: The company moved to Vulcan Road, Solihull, and expanded its product range to include gilded frames, mirrors, pens, and pillboxes, as well as rhinestone-embellished items. The period from the mid-1950s to the early 1970s marked the company’s peak. At its peak, the company produced up to 20,000 pieces of jewelry under the Exquisite brand.
1977: Exquisite jewelry production ceased due to strong competition—an influx of cheaper jewelry from the East.
1977 to 1989: The company was forced to lay off staff and introduced new ranges of collectibles, including thimbles, letter openers, and bells.
1989–2000: A range of silver rhinestone frames and gilded animals with artificial crystals became popular and eventually evolved into the renowned Tudor Mint brand.
Early 2000s: The Solihull factory closed, and the company relocated to the United States to expand the Tudor Mint product range.
Today, antique English brooches, clips, bracelets and necklaces by Exquisite are prized by vintage jewelry collectors around the world.
Vintage Inspired Floral Brooch Pin Elegant Design Green & Red.
