Fred Paris occupies one of the first places in the rankings of the world’s leading jewelry houses. Boutiques where the products of this French brand are presented, whose clients are often not only rich, but also famous people, are located in the most respectable areas of the main cities of the world. Today we bring to your attention the history of the Fred brand, in which there were not only big ups, but also big upheavals.
Fred Paris color
Fred Samuel, the future founder of the French jewelry brand Fred, was born in 1908 a 1 more than ten thousand kilometers from Paris in the capital of Argentina, Buenos Aires, where his family emigrated in the 70s of the XIX century from the occupied by the German army Alsace2. Fred’s father, a jeweler by profession, instilled love for his work and his son, who was naturally endowed not only with a subtle sense of beauty, but also with healthy adventurism. When Fred was ten years old, his family moved to Paris.
In 1936, considered the birth year of the Fred brand (at first it was called Fred Samuel), at the age of 28, he opened his first jewelry boutique in the French capital, located near the most famous Parisian square the name of Liberty, on the street with the iconic name Royal.
Barely opened, this boutique has become a fashionable point on the map of Paris. Although, I must say, he owes his great fame not to the French, but to Hollywood stars Mary Pickford, Douglas Fairbanks and, of course, Marlene Dietrich, who is rightfully considered an icon of the style of the 20th century. She had often visited the house at number six on the Rue Royale, where she could buy magnificent pearl jewelry, such as Paris had not known before. Fred Samuel experimented extensively and persistently with the shades of this material, achieving that delicate creamy pink shade that became known as “Fred’s color” and is considered one of the most sophisticated to this day.
In addition to pearls, another great love of young Samuel was colored gemstones, especially sapphires, which lost popularity to diamonds in the first half of the last century, and Fred was just the person who aroused interest in them among the European elite.
