Jeans became the hallmark of the brand at one time, but Guess is also famous for its bags, jewelry, watches, shoes, perfumes, and sportswear.
Guess was created by the Marciano brothers, who moved from France to the United States. Initially, the company was engaged in the production of jeans, which moved from workwear to everyday wear and began to enjoy success and a way of self-expression.
In 1984 the company started producing watches, jewelry and accessories. Gold, platinum, silver, steel, plastic, multi-colored stones, Swarovski crystals were used in jewelry.
Massive jewelry models in the “modern” style are interspersed with thin miniature items – the range is huge, for every color and taste. Jewelry is distinguished by an abundance of small unusual details – hearts, butterflies, stars, bows. The company’s stores sell charms for bracelets, which customers can choose to complement the bracelets, while feeling like jewelry designers.
New jewelry collections of the company are released regularly. Each year, Guess releases one collection of jewelry, which consists of about a hundred pieces.
The advertising face of the company was an unknown French model Estelle Lefebure. She was followed by famous personalities: Claudia Schiffer, Carre Otis, Eva Herzigova, Leticia Casta, Naomi Campbell, Anna Nicole Smith, Paris Hilton and Carla Bruni, who at that time was sixteen years old.
Today, Guess has more than 1,500 retail outlets worldwide and produces collections of products for men, women and children, as well as a wide range of accessories, including jewelry, perfumes, glasses, watches, as well as shoes and bags that have become real objects. desires.
In Russia, Guess jewelry has been on sale since 2007.