The Birks brand’s roots go back to 1879, when founder Henry Birks opened an exclusive jewelry store on the main street of St. James in Montreal, Canada, which became the foundation of a future legend. This family entrepreneurial spirit grew into an iconic Canadian brand with worldwide recognition.
Since 1893, when his sons William, John and Gerald entered the scene, the company was officially renamed “Henry Birks & Sons”. Expanding its horizons, the company not only opened new stores across the country, but also integrated local jewelry workshops: this is how such famous names as Birks-Raynery (Toronto) and Birks-Dingwall (Winnipeg) appeared. In addition, the assortment included acquisitions of silver manufacturers – for example, Hendery & Leslie in 1897 and Roden Bros. Ltd in 1953.
Over its long history — almost a century and a half — the Birks brand has undergone many changes in marking: from the first initials HB&Co to the lion symbol, which has become the hallmark of the Canadian brand. Between 2004 and 2013, there was a significant merger of Henry Birks and Sons and Mayors Jewellers Inc., which formed a large corporate holding.
In addition to luxury jewelry — rings, necklaces, bracelets, brooches, earrings and accessories such as keychains or buttons — the assortment includes a variety of items: from holiday decorations (Christmas tree decorations) to practical utensils — watches, crystal candelabra, silver decanters and knife stands.
Particular attention in the press was attracted by Meghan Markle’s love for the Birks brand: since 2017, she has become its devoted fan after the opening of a store in London. Over the course of several years, the Duchess acquired no less than seven exquisite pieces of jewelry, which served as a powerful advertising factor for the brand.
