In 1949, Mario Veschetti created the Veschetti jewelry brand, inspired by the beauty of Italy and the centuries-old craftsmanship of its jewelers. Mario’s business was continued by his children: Laura and Marco, bringing the company to the international market.
If CHANTECLER, Palmiero, Roberto Cavalli, Roberto Coin and Buccellati are rather the embodiment of elegant classics, then Veschetti’s work is closer to Bvlgari. The same rich colors, non-standard combinations and enchanting design. Sapphires and emeralds, turquoise and amethysts, corals, tanzanites, colorless, yellow and cognac diamonds. All this splendor, according to the owners of the company, is designed to give a sense of celebration every day, every minute, without a reason or schedule.
The company’s boutique opens its doors only in the summer, when tourists walk leisurely on the street in search of beautiful and unique things, and the landscapes delight with their magnificence. The Veschetti Gioielli shop in Forte dei Marmi is a real paradise for those who love fine jewelery in a solemn style.
Marco and Laura Vescetti love to experiment with precious stones, venturing into rather eclectic combinations. “We have always loved to combine expressive colors and different types of gemstones in one piece of jewelry this is our strength!” Veschetti. Vibrant hues and bold combinations of tones make the Italian brand’s luxurious jewelry unforgettable.
The production of jewelry that emphasizes the stone requires not only impeccable knowledge in the field of jewelry, but also cutting skills: “It is important for us to emphasize the skill of cutters and cutters of precious stones, demonstrating the skillful work that is so typical of Italy. This is our hallmark and explains the difference between an individual gemstone, completely handcrafted, and a commercial one,” says Marco. The highlight of the Veschetti collections is the complex technique of inlay, the so-called. “stone in stone”. In a large opaque stone, craftsmen cut a hole that repeats the shape of the central insert of sapphire, ruby, diamond or emerald.
Marco and Laura call their work a combination of art and craft, where inspiration and perfect design are at the heart of the first component, and handicraft (craft) turns jewelry into real jewels. All activities of the company are aimed at making women feel confident and beautiful at any moment of the day.
