Jewelry brand Ivanka Trump did not live long, but managed to find its own fans among jewelry lovers.
Ivanka Trump is the daughter of the billionaire and 45th President of the United States, Donald Trump. It would seem that this is the main factor in the success of its activities and brand. In fact, everything is somewhat different: the girl received an excellent education after graduating with a bachelor’s degree in economics from the University of Pennsylvania. After studying, she tried herself in the modeling business, but after a few years she concentrated on developing in business.
Ivanka has always noted that the majority of jewelers are men, who consider men to be their main buyers. No one is surprised by cold stores, strict security, oppressive atmosphere. The girl wanted to emphasize that a modern woman can buy jewelry herself whenever she wants, and not just receive them as a gift for her birthday or other holiday.
In 2007, Ivanka launched her first jewelry collection under her own name and opened a branded store in New York. The brand’s jewelry reflected the personal views of the girl and her ideas about a modern woman – free, multifaceted, ready for change and transformation, a self-made woman. Jewelry is only part of the image. They cannot be in the center, but they create completeness and place accents. After a couple of years, the company began to produce clothes, shoes and other accessories.
At the beginning of the journey, the jewelry brand was distinguished by the black and white color scheme of jewelry in the spirit of the 20s of the XX century, understandable geometric shapes and familiar silhouettes. The cost of jewelry ranged from a few hundred dollars to tens of thousands. In expensive collections there were unique piece and limited items. On the day of the wedding, Ivanka complemented the image with jewelry from her own brand.
In 2012, Ivanka Trump Fine Jewelry introduced emerald-encrusted jewelry in their new Lao Tong collection. In the same year, the brand released several exquisite collections, including Belle Epoque and Gilded Cage. ivanka trump emerald ring
Fans became the leitmotif of the Belle Epoque collection. In translation, the name sounds like “beautiful era”, and the decorations reflect the sophistication that was inherent in Paris at the turn of the 19th and 20th centuries. This period inspired the brand’s designers to create jewelry in the form of elegant bows, original fans and diamond paths.
The Gilded Cage collection is dedicated to the “Gilded Age” in America, when the country’s economy grew at an incredible pace. At that time, jewelry was a sign of status and high position in society. The main motif is the combination of large precious stones, such as agates and opals, with white and yellow gold. Diamond threads that frame the products add sophistication and elegance.
After Donald Trump became president, Ivanka took over as an assistant. Due to the ambiguous attitude towards the billionaire’s politics, his daughter’s brand has faced a boycott of sales from stores. In addition, the girl was accused of advertising her jewelry, which she wore to political meetings. Around the same time, there was a scandal over the brand’s non-payment of taxes, which also affected its reputation.
Soon, Ivanka Trump announced that the production of expensive fine jewelry would be discontinued, and the product line would be revised towards more affordable prices. However, already in 2018, the girl announced the closure of her brand, explaining that she plans to fully focus on working in the White House as a special adviser to the president.
Women are multifaceted: they can be wives, mothers, highly qualified specialists at work – and successfully combine all this. The Ivanka Trump brand lasted only eleven years, but thanks to its feminist stance, it left its mark on the jewelry industry.
