Jewelry company Ultima Edizione was established in 1987 and in a short time has become a world famous jewelry brand. All jewelry of this company is famous for its high quality, exquisite design, combination of high style, fashion, modernity, and most importantly, unique Italian design. It is worth noting that the jewelry brand Ultima Edizione creates only silver jewelry, but any gemstones are used.
The motto of the global jewelry company Ultima Edizione is: “Italian design, which means quality materials and precise lines.” The company’s management was initially aimed at creating global fame, so now the brand’s boutiques can be found in many countries of the world, mainly in Europe: France, Italy, Germany, Switzerland, however, the rest of the world market is also gradually conquered. Ultima Edizione silver jewelry can be found in duty-free shops around the world. In Italy alone, the jewelry of this brand is sold in more than 500 boutiques.
Ultima Edizione participates in all the most significant jewelry exhibitions, including MACEF, held annually in Milan and Vicenzaoro. Each year, the brand is replenished with two new collections, which most often appear on the jewelry market in spring and autumn, usually in January and June. In 1998, the company’s management decided to open its own showroom, which is located in Milan in a prestigious area.
Initially, Ultima Edizione products were created specifically to help every woman create her own unique style. Once, one of the future founders of the company wanted to buy jewelry for his beloved wife, but he did not find a single piece of jewelry that would satisfy his taste. This is how the history of the famous brand began. At first, everything looked quite simple: a garage, handicraft jewelry, a hobby, but gradually entire collections were created from jewelry, and then a new global jewelry brand, Ultima Edizione, was born.
It would seem that silver is a very traditional metal, which is difficult to give something new, but the company’s jewelers managed to change the usual interpretations about silver, create a new style that follows the jewelry fashion. Only 925 sterling silver is used to create Ultima Edizione jewelry, sometimes with gold or rhodium plating. It is for this brand that the statement is true: “high quality, individual design at an affordable price.”