The history of brand Moussaieff began back in 1850 in the Bukhara Emirate, when the pearl merchant Shlomo Mussaeff, who was passionate about jewelry, decided to establish his own jewelry production in Bukhara. He traveled a lot in search of the best pearls from the Persian Gulf, bought them directly from divers, exchanged them for precious stones from India. Soon Shlomo Mussaeff moved to Palestinian Jerusalem and became one of the founders of the world famous jewelry yard, which belonged to Bukharian Jews.
His son Rehavia continued the family business, but already developing and expanding the business, he moved to the capital of fashion and beauty – Paris. Mussaeff has established himself as a leading dealer, supplying renowned master jewelers with exceptional gemstones. The son of Rehavia, named after his grandfather – Shlomo, successfully developed the family business, the jewelry brand “Moussaieff” became synonymous with unique jewelry that adorns members of royal families, as well as the most demanding collectors.
Shlomo Mussaeff’s wife is Alisa, also from a family that has a rich jewelry heritage. Alisa has been doing business with her husband for almost half a century, and now that he is gone, she continues to lead the brand, and her three daughters are actively helping her.
Moussaieff luxury jewelry
Despite the fierce competition, the Moussaieff brand continues to hold its positions in the luxury jewelry segment. The brand’s jewelry is handcrafted in Parisian workshops and has boutiques in London and Geneva.
Over time, many deposits of precious stones dry up and large colored stones grow in value, becoming an attractive investment. Brand representatives are always present at important auction sales, where interesting lots are sold.
The main characteristics of Moussaieff jewelry are quality and size.
For many years of work in the jewelry industry, the Mussaeff family has managed to assemble a collection of unique stones worthy of the royal treasury, including the purest diamonds of over 20 carats, pigeon blood rubies over 10 carats, Colombian emeralds the size of an egg and Kashmir sapphires of 50 carats. Each product of the brand is made with love and care for the precious stone. Alisa Mussaeff believes in the energetics of minerals and more than once noticed the calming effect of sapphires and how, on the contrary, rubies act as a stimulant, and emerald promotes creativity and creation. She loves precious stones infinitely and with all her heart and never shows disdain for less valuable minerals.
Jewelry from the “Moussaieff” brand is timeless, they will always be relevant due to their uniqueness. Alisa Mussaeff prefers classic style in jewelry design, he never goes out of style and is easier to sell, but at the same time strives for variety in the range of his boutiques. She personally comes up with an idea and approves the design of the jewelry, makes changes in the process if required. In the jewelry of this brand, the main role is given to precious stones, everything else is intended only to emphasize their beauty and uniqueness.
The success of the Moussaieff jewelry brand is largely due to the ability to react quickly and adapt to the situation in the jewelry industry – this is the harsh reality of jewelry traders, in which it is very important to be able to see future prospects.