Eugene Joseph was Hollywood’s favorite jeweler. Everyone wanted his products: Hollywood actresses, society ladies, and ordinary women who saw Joseff of Hollywood products in the cinema. Here are just a few films for which Joseph created decorations: “Gone with the Wind”. “Casablanca”, “Breakfast at Tiffany’s”, “Cleopatra”, “My Fair Lady”.
The beginning of success
And the beginning of his success in Hollywood was as follows: once the famous dresser Walter Plunket invited Joseph to the premiere of the film “The Adventures of Cellini”. After watching, Eugene remarked in bewilderment: “How is that? In your films so much attention is paid to costumes, every detail corresponds to the spirit of the era. At the same time, you did not bother with the decorations at all – in all the pictures the same products are shot that do not fit suits! “.
To which Plunket replied: “If you are so smart, take and create jewelry yourself! There is no one else to do this.” Eugene agreed. Before starting work, the jeweler conducted real scientific research: he studied encyclopedias, books on the history of costume, paintings. The main principle of Joseph’s work was that the decorations had to correspond to the spirit of the era during which the film was set. Joseph covered the jewelry with a special matte coating – the so-called “Russian gold”. Thanks to him, the decorations did not reflect the color of the spotlights so much and in the frame looked like real gold.
Joseff of Hollywood Jewelry Line
And in 1937, together with his wife Joan Castle, he launched a line of jewelry for sale to celebrity fans. Joseff jewelry is highly sought after by collectors all over the world. Most jewelry is labeled Joseff or Joseff of Hollywood.
Decorations were copied from originals that belonged to the stars, and copies of copies were also produced that were used in films. Joseff jewelry is highly sought after by collectors all over the world. Most jewelry is labeled Joseff or Joseff of Hollywood. Exceptions, custom made celebrity jewelry.