As part of its advertising campaigns, Lancôme presented exclusive vintage costume jewelry, which served not only as a gift for loyal customers, but also as an important component of product promotion.
The brand’s history began in 1935, when Armand Petitjean founded Lancôme as a fashion fragrance house. The inspiration for the name was the ruins of Le Château De Lancosme, and the rose bushes surrounding it became the basis for the signature symbol – a golden rose.
Production of vintage costume jewelry – Lancôme designers developed jewelry closely related to advertising campaigns. Thus, for the release of the Tresor fragrance in 1952, a collection of Tresor Lancôme costume jewelry was created, including rings, pins and pendants stylized as a perfume bottle and marked with the name Tresor.
Becoming part of L’Oréal — In 1964, Lancôme became part of L’Oréal’s luxury division, continuing to produce cosmetics, fragrances, and accessories.
Traditionally, vintage Lancôme jewelry was made from alloys that imitated gold and silver. It was marked “Lancome Paris” with a rose, the company’s recognizable symbol. In addition, the pieces may bear the name of the designer, for example, “E. Rambaud for Lancome Paris,” which refers to Edoard Rambaud, a French jeweler who has collaborated with Lancôme since 1984.
Famous Names
Edoard Rambaud has collaborated with Lancôme since 1984, designing jewelry for the brand.
