History of the Mercury brand: exquisite jewelry that goes with everything
Jewelry brand Mercury is still very young. The first store opened in 2015 in Moscow, immediately presenting its collection in a classic style. The scope of the jewelry was evaluated in the Robb Report and awarded the jewelry project with the Best of the best award. How did a young company manage to create an all-time classic?
History of the Mercury brand
Mercury jewelry brand grew out of the largest Russian retailer of luxury brands: Dolce & Gabbana and Prada, Rolex and Bvlgari, Ferrari and Bentley. Finally, the company has its own direction – jewelry with a classic design and rare gems.
The debut Classic collection was made of white and yellow gold, and was based on the work of Mercury designers and Italian jewelers. The focus is on a necklace with standard proportional and symmetrical diamonds. All stones have a romantic “heart and arrow” cut: a pattern of eight symmetrical arrows is visible on top, and eight hearts on the other side.
How the Mercury brand has evolved
Jewelry brand Mercury (Mercury) is still very young. The first store opened in 2015 in Moscow, immediately presenting its collection in a classic style. The scope of the jewelry was evaluated in the Robb Report and awarded the jewelry project with the Best of the best award. How did a young company manage to create an all-time classic?
There are many cultural events in the history of the Mercury brand. For example, for the Golden Eagle national film award, the brand produces the main award – a statuette of marble and gilded silver. The winners of the “Kinotavr” are awarded a smooth bronze ball from Mercury, symbolizing the sun, and “washed” with silver lines-waves. The MIFF festival, one of the oldest in the world, is also supported by a jewelry company.
In 2018, the house of Mercury prepared a luxurious crown for the annual national contest “Miss Russia”. The main source of inspiration was the imperial crown of Alexandra Feodorovna, wife of Nicholas II. Hence the domed pattern with diamonds and large pearls.
brand jewelry
Mercury now has three main and constantly updated series in its assortment: Classic, Flower and Color. You are already familiar with the first one: these are rings, bracelets, earrings and pendants in a classic design. Flower celebrates the beauty of flowers in exquisite sets in white, rose and yellow gold. There are a lot of bright colors in Color: here you have dark red rubies, and emeralds of the color of spring grass, and blue as the sky, sapphires – and everything is framed by diamonds.
