The history of the Moiseikin Jewelry House began with the opening of a jewelry workshop in Yekaterinburg in 1993. The founder of the company, Viktor Moiseikin, gathered talented jewelers, stone cutters, sculptors and together with them began to develop the traditions of famous Russian jewelers: Faberge, Bolin, Ovchinnikov, Grachev. The craftsmen followed both contemporary cultural preferences and the main directions of design. This is how this jewelry brand has become recognizable and respected in Russia and abroad in 20 years.
Victor Moiseikin was fond of stones since childhood, because how can you not love stones, living in the Urals! At first, he simply collected, and then made jewelry, learning the skill from his uncle, a jeweler.
JEWELRY BRAND SUCCESS SECRETS
Victor Moiseikin believes that “3 M” is the cornerstone of the company’s success: thought, materials, craftsmanship. It all starts with a thought, with an idea. Each product should carry an idea, because it is its presence that is appreciated in contemporary art. To embody the idea, the craftsmen use high-quality materials, and the impeccable workmanship of the jewelry guarantees success.
The company’s jewelers work with precious metals – gold, silver, precious and semi-precious stones. Craftsmen create exclusive jewelry, interior clocks, table jewelry compositions, stone paintings, bronze and silver sculptures using Ural gems.
Jewelry pieces are created in a single copy: you will not be able to find two identical compositions. They are carried out manually, because the process of creating miniatures is very laborious: no machine methods of processing metal and stone can replace the most precise work of the skillful hands of a jeweler.
The company’s craftsmen put into their products not only their talent and skill, but also a part of their soul. They believe that their work will make the world around them more beautiful and people happier. Victor Moiseikin is inspired by nature: flowers, grass, butterflies, seasons. As well as oriental traditions and creativity of other people: fairy tales of Bazhov, Pushkin, pictures of talented artists. Whole collections of jewelry appear under their influence.
JEWELRY COLLECTIONS of Moiseikin Jewelry House
The Kandinsky collection is a jewelry interpretation of the works of the famous abstractionist. The design of the jewelry clearly matches the fragments of the famous artist’s works. The peculiarity of the products lies in the combination of various materials: precious and semi-precious stones, jewelry enamel. Spherical quartz looks very impressive among the stones. He, like a lens, changes shape and color.
The collection based on the work of Van Gogh is also unique. These jewelry are emotions in metal and stone. They all glow with the energy of warmth, love, beauty.
THEM NEED TO UNDERSTAND, FEEL.
Collection “Money for Money” – miniatures of writing instruments, which depict real workers, their talent and hard work are fully rewarded. The original miniatures are made of silver, bronze, decorated with blackening and gilding. Such souvenirs as gifts to employees and business partners will highlight their labor achievements and will symbolize success and financial well-being.
Collection “Golden snake”. The souvenirs are based on Bazhov’s fairy tales about the Golden Snake. The fabulous snake is a talisman that brings wealth. Each souvenir of the collection can be supplemented with various details that will give it a special meaning.
The souvenir “Denezhkin Stone” symbolizes the abundant Ural mountains. It is a symbol of wealth and is used as a money talisman: it attracts money to its owner. Each stone is decorated on one side with a copy of the “Money” coin of 1858. At the request of the client, instead of it, you can apply a short wish or a corporate logo.
The Moiseikin Jewelry House participates in all-Russian jewelry exhibitions and competitions, its products have been awarded many diplomas and awards.
In Yekaterinburg, the Moiseikin boutique is located in the Univerbyt shopping center, on the 1st floor. In Moscow, the company opened its boutique in the Smolensky Passage. Products of this brand are also represented abroad: boutiques have been opened in Great Britain, France, China and Japan.
