Norma Jewelry Corp – American jewelry manufacturer

UNUSUAL VINTAGE ART DECO SIGNED NORMA RHINESTONE STYLIZED OWL STERLING PIN
UNUSUAL VINTAGE ART DECO SIGNED NORMA RHINESTONE STYLIZED OWL STERLING PIN

Norma Jewelry Corp. was an American jewelry manufacturer operating from 1944 to 1959. Its founder was Alfred Benjamin Shoal.

Headquartered at 15 W. 47th St., New York 19, New York.

Vintage COWBOY BROOCH by NORMA~Cast STERLING SILVER~Cabochon BLUE FACE
Vintage COWBOY BROOCH by NORMA~Cast STERLING SILVER~Cabochon BLUE FACE

The last patent application was filed in September 1954, after which the company ceased operations. It is believed that Norma Jewelry Corp. ceased operations in the late 1950s.

The product range included brooches, including collector’s pieces.

Vintage Norma Warren Hand Crafted Copper Necklace With Silver Accents, 21.24g
Vintage Norma Hand Crafted Copper Necklace With Silver Accents, 21.24g

Norma Jewelry Corp. pieces typically used materials such as sterling silver, gold plating, crystals, cabochon-shaped stones, and lucite. Models created during the 1950s also featured colored enamels and semi-precious stones.

Norma Jelly Belly Translucent Pelican Sterling Silver Brooch
Norma Jelly Belly Translucent Pelican Sterling Silver Brooch

Hallmarks

The company’s jewelry was marked, for example, with the inscription “Norma Sterling Pat. Pend.”

NORMA Designer Signed Sterling Pin Horse Drawn Cart Multicolor Glass Rhinestones
NORMA Designer Signed Sterling Pin Horse Drawn Cart Multicolor Glass Rhinestones
Brand mark.
Brand mark.
Vintage Signed NORMA Sterling Silver Pin Brooch Water Carrier
Vintage Signed NORMA Sterling Silver Pin Brooch Water Carrier
VINTAGE NORMA STERLING SILVER JELLY BELLY RABBIT, TOP HAT & CANE 1944 45
VINTAGE NORMA STERLING SILVER JELLY BELLY RABBIT, TOP HAT & CANE 1944-45
Vintage 40's NORMA Sterling Silver Mother Goose Duck Jelly Belly Brooch 4 x 4 cm
Vintage 40’s NORMA Sterling Silver Mother Goose Duck Jelly Belly Brooch 4 x 4 cm