Oscar de la Renta is an American brand that produces luxury clothing and accessories. The range of models of the fashion house is based on the release of pret-a-porter outfits and luxurious wedding dresses. The style of the brand is a great combination of ethnic motives, exclusive hand-made embroidery, clear silhouettes and modern design solutions.
Oscar de la Renta dresses are a frequent choice among Hollywood stars and other trendsetters. Feminine, elegant, luxurious and ultra-modern, the outfits grace the red carpet and social events flawlessly. The Oscar de la Renta fashion house every year demonstrates its collections of expensive wedding dresses and ready-to-wear outfits.
The success story of the Oscar de la Renta brand
The history of the world famous clothing brand dates back to the creation of one dress. As a young art student at the San Fernando Academy of Madrid, Oscar de la Renta gets a rather promising commission to design a graduation dress for the Beatrice Lodge for the daughter of the United States Ambassador to Spain. In the late 50s, the young Oscar was sent to Paris by his passion for fashion, where he became an apprentice at the French fashion house Lanvin. Among other things, Oscar de la Renta actively collaborates with the Baltain Coutur brand and the legendary Dior fashion house. Great creativity and indomitable love for beauty prompted me to open my own atelier for tailoring exclusive outfits.
In 1965, Oscar de la Renta moved to New York and, after working for the fashion company Elizabeth Arden, he began to create his own brand. Perhaps the original design of luxurious outfits or the patronage of Baron de Gunzburg, but the popularity of the Oscar de la Renta brand began to gain stunning momentum. After a short amount of time, celebrities literally began to line up for a luxurious designer dress.
Collections of the fashion house Oscar de la Renta
But what is the main success of the Oscar de la Renta brand? His main goal is to create outfits that will bring happiness to a woman, everything to make her feel like a queen. Oscar de la Renta’s clothing style is a mixture of cultures. The designer creates collections using flowing fabrics, lace decor, ruffles and hand embroidery.
For his first collection in 1967, the designer took the traditional Spanish flamenco costume as a basis. Decorated it with abstract prints and oriental elements. This was followed by a similar collection of outfits, but in a gypsy style, using unusual fabrics and bright embroidery.
The brand entered the world market only after 2002, when the first boutiques outside America were opened. The first brand stores were opened in Madrid and Athens. And the fans of the brand are European ladies with refined and sophisticated taste. Its own army of admirers has gathered around the fashion house. They were women from high society with a traditional, classic, but sophisticated taste. Shocking was not for Oscar de la Renta, only classic outfits with clear lines, but in the modern vision of the designer.
Oscar de la Renta and celebrity fans
The designer was known as the most charming and gallant man in America’s fashion scene. Oscar de la Renta knew personally all his VIP clients, he always greeted them as good friends. He knew their preferences, habits and gave them what they wanted. The ladies loved to communicate with him, and the fashion designer loved to dress them up. The clients of the Oscar de la Renta fashion house have traditionally included the wives of US presidents, from Jacqueline Kennedy to the modern first ladies of America.
Former Duchess of Sussex Meghan Markle during an official visit to Australia chooses a luxurious Oscar de la Renta cocktail dress embroidered with black birds. That evening, the wife of Prince Harry shone at the Australian Geographical Society awards. Meghan Markle showed another choice of outfit for the fashion brand at a meeting at the One25 charity foundation. The black chiffon dress was decorated with birds of paradise, unicorns and other fabulous animals.
Taylor Swift prefers dresses of the American brand Oscar de la Renta not only for social events, but also for her impeccable street look. America’s favorite has brought back the fashion for romantic dresses in a floral print.
September in New York spring-summer collection 2019
