Russian jewelry brand MIUZ DIAMONDS

MIUZ DIAMONDS Earrings with diamonds.
Earrings with diamonds.

The Moscow Jewelry Factory MIUZ DIAMONDS is one of the oldest jewelry enterprises in Russia.

The history of the plant has more than 100 years, during which the company not only acts as a guarantor of the quality and reliability of its own products, but also meets all the trends and trends of such a changeable fashion.

MIUZ DIAMONDS Necklace with emerald.
Necklace with emerald.

MIUZ DIAMONDS in 1920–1930

A stormy surge in the production of jewelry, which marked the revival of filigree (filigree) – a type of jewelry technique involving an openwork or soldered on a metal background pattern of thin gold, silver or copper wire, smooth or twisted into ropes. Filigree products are often complemented with granulation (small silver or gold balls) and enamel.

Jewelers of famous jewelry houses I.P. Khlebnikova, P. A. Ovchinnikova, K. Faberge: hereditary scanning masters Voronin A.V. and Efremov I.K. and jeweler Firsov M. founded an artel, which became the forerunner of the emergence of the Moscow Jewelry Factory (MUZ).

MIUZ DIAMONDS Necklace with diamond threads.
Necklace with diamond threads.


Reorganization of artels into jewelry factories. The beginning of the Soviet jewelry industry. The birth of the author’s jewelry art. Since 1947, individual works of the jewelers of the Moscow Jewelry Factory began to be exhibited as works of jewelry art.

MIUZ DIAMONDS rigid bracelets from the MIA collection.
rigid bracelets from the MIA collection.

According to the samples of the plant’s masters (M. Firsov, A. Efremov), who own the technique of filigree, granulation and engraving, as well as according to the sketches of artists (O. Dvoryatkina, T. Novikov), mass production of products with precious stones and filigree begins.

The bulk of the plant’s output during these years was made of brass and silver. The most common product is jewelry.

MIUZ DIAMONDS Fancy cut diamond ring.
Fancy cut diamond ring.


The period of development of traditions, the revival of jewelry as a special kind of arts and crafts. Under the guidance of the artist M.A. Tone, works were created in Veliky Ustyug black silver. During these years, they began to produce brooches, earrings, rings made of malachite in a filigree frame with beading, and crystal dishes in a silver frame. Chalcedony, carnelian, agate, jasper, opal, rhodonite, garnet, lapis lazuli were used as insert stones in jewelry. The main supplier of stones was Czechoslovakia (colored stones) and India (natural turquoise).

The best engraver in the USSR was recognized as the master of the Moscow Jewelry Factory Vladimir Lukin, who later engraved government awards and cold steel award weapons.

Jewelry from the Millennium Premium collection.
Jewelry from the Millennium Premium collection.

1974 – 1977

In the spring of 1974, the shops began to gradually move to a new building. By May 1977, the Moscow Jewelry Factory began to operate at full capacity.

After the move, the plant stopped producing metal haberdashery. During this period, the MUZ was an enterprise equipped with modern technology and producing a wide variety of products: gold and silver jewelry with jewelry stones, niello and enamel coating, tableware and tea utensils, chrome-plated, nickel-plated and gilded watch bracelets, crystal in a silver frame, gift items for members of the Politburo on official applications.

Gold ring without inserts.
Gold ring without inserts.

Automation of production, the process of which was completed by 1991. The Moscow Jewelry Factory employs such gem cutters as Ryabinov D.I., Popov O.L., Pozdnyakov D.V., Klimov D.V., Novozhilov A.N., who create jewelry of a unique author’s design. The plant’s products were exhibited at international and all-Union jewelry exhibitions. During this period, the MUZ was the only enterprise in the RSFSR specializing in gilding, anodizing, chrome-plating of bracelets, silver-plating dishes and cupronickel crystal frames.

In 1985, to commemorate the 40th anniversary of the victory in the Great Patriotic War, under the state order, the plant produced blackening, gilding and enameling, as well as soldering and assembling the Orders of the Patriotic War (1st and 2nd degrees). The volume of products amounted to more than 9,000,000 copies, in connection with which the production of the traditional assortment of the plant was temporarily suspended.

gold pendant in the shape of a circle with an insert of mother of pearl..
gold pendant in the shape of a circle with an insert of mother of pearl..
1990 – 1992

The plant reoriented itself to the production of gold jewelry without stones and practically stopped the production of silver products. In parallel, models of jewelry with precious stones are being developed: diamonds, emeralds, rubies and sapphires. The work of the design bureau was reorganized: 5 fashion designers created exclusive jewelry, 12 fashion designers developed models for mass production. The filigree was preserved at the factory until 2005.

In 1990, the plant became part of a large international holding in the field of diamond cutting and mining. The uniqueness of the holding is that it is almost the only one in the world that carries out the entire chain of jewelry production – gold mining, diamond cutting, cutting, jewelry production and sale through its own network of jewelry stores.

champagne diamonds.
2007 – 2008

In the autumn of 2008, the production of the plant moved to Perm. A loyalty system has been launched for regular customers of the Moscow Jewelry Factory.

Today, the Moscow Jewelry Factory is focused on the production of diamond jewelry, the sale of certified diamonds from 0.70 ct.

Champagne collection.
Champagne collection.
The mix of rigid bangles is a fresh trend in the world of jewelry.
The mix of rigid bangles is a fresh trend in the world of jewelry, MIUZ DIAMONDS.