The international brand Mauboussin is suitable for those who love classic jewelry, the name of the company is associated with luxury, elegance, classic, and traditional, which is passed down in the family from generation to generation. It is precisely such jewelry that the Mauboussin brand offers that becomes family jewelry.
The history of Mauboussin can be called unique, it is rare that a jewelry brand at least once, but did not join a larger company, or entered into partnership agreements in difficult days for the company. However, the Mauboussin jewelry house was, remains and, apparently, plans to remain completely independent.
The company leaders themselves consider 1827 to be the birth year of the Mauboussin brand, but at that time the company had a different name. One fine day on a small street in the center of Paris, yet unknown, the jeweler Rocher opened a small shop, which exhibited jewelry exclusively of his own production. Things at the store went, as they say, not shaky, but in 1869 Roche acquired a partner Jean Baptiste Nouri, and this year becomes a turning point for the brand.
Since 1869, the store has become a family business of the Maubussan family. Jean’s nephew, Nouri, comes to the company, who at first works as a simple assistant to the seller. However, soon, thanks to the talent of the young man, the name of the delirium becomes famous, the company is renamed after the family name Mauboussin, Successeur de Noury. However, such a long name did not take root, and after some time only the first name in the name remained, under which the brand is recognized today.
In 1923, Nouri’s heir Georges Maubussan becomes the full owner of the brand and decides to expand production. To begin with, the store acquires its own workshop, and then moves to the prestigious Rue de Chisel. At the same time, the company’s jewelry began to win all sorts of awards at international exhibitions and took prizes. The name Mauboussin becomes known not only in France, but also in other countries of the world.
Georges Maubussan turned out to be not only a good manager, he also worked on the design of jewelry. His preferences fit perfectly into the Art Deco style common in those years, he loved to combine contrasting colors, work with platinum and create amazingly thin and elegant frames for jewelry. However, jewelry fashion is changeable, until the 40s Mauboussin jewelry was at the peak of popularity, but then Art Deco was replaced by a different style, so the products of this company were considered too conservative.
It is worth paying tribute to the jewelers of the brand, they did not run after fashion, obeying the whims of customers, the company’s management continues to work only in the classical style. It turned out that, on the one hand, the company lost most of its customers, on the other hand, only individual, rich and eminent people began to acquire jewelry, who did not pursue newfangled trends, but preferred proven, high-quality classic jewelry, the fashion for which will never disappear.
Among the fans of the brand, the most famous actresses were noticed: Marlene Dietrich and Greta Garbo, and given that Marlene is very picky about jewelry, the love of this film star for the Mauboussin brand could not be ignored, so soon the company’s business went uphill again. Dietrich always discussed all her orders, supervised every stage of the jewelry making, supplemented the sketches herself and chose precious stones for her jewelry. The company’s Paris boutique has photographs of Marlene Dietrich, who flaunts in jewelry from Mauboussin, by the way, the star preferred emeralds.
Another famous owner of Mauboussin jewelry is Poljot Goddard, but she never bought jewelry herself. The famous Charlie Chaplin presented the star with a stunning bracelet encrusted with cabochon-cut emeralds. Salvador Dali greatly appreciated the emerald brooch from this brand, and in 1938 this brooch was depicted in a painting a portrait of Miss Jack Werner.
The main series from Mauboussin are the Femmes Subtiles, Chance of Love, Dream Love, Divines and 20 Place Vendome collections. Each line carries its own unique style and is famous for certain characteristic features. For example, Femmes Subtiles jewelry is designed for everyday use, and the stones are cut quite unusually: triangles, hearts, stars. And in the Chance of Love collection, a large diamond becomes the main character, the frame is created exclusively from white gold.
Another series Dream Love combines two seemingly incompatible things: airiness and massiveness. The setting is white or yellow gold, and precious stones are used only of the first order. But even in this collection, jewelers gave their customers the opportunity to choose: the size and type of cut of stones can be chosen by everyone for themselves.
The Divines collection is a celebration of luxury, chic, brilliance and beauty. Jewelry of this line is unpredictable, mysterious, original: jewelers use rather bold color combinations, and the design is very unusual and complex. Those who prefer to wear only rings or rings should pay attention to the 20 Place Vendome line, which is created from yellow and white gold, and each piece of jewelry is encrusted with stones of two shades.
The Mauboussin brand is also famous for its wedding and engagement rings. Here you can choose rings in a classic style this is the Allessandra collection, or in an avant-garde style the Swan series. In any case, no matter how difficult the times were for the company, the brand’s management always adhered to its own views, and these views were defended. Jewelry from Mauboussin has been tested by time and delicate taste of world celebrities.