The Italian jewelry company Buccellati

Silver gilded jug and dish. Mario Buccellati
Silver gilded jug and dish. Mario Buccellati

The Italian jewelry company Buccellati is popular all over the world today. To learn the entire history of this brand, you need to go back in time for a whole century. The founder of the company was a very creative and young master of jewelry, Mario Buccellati. The entire Buccellati family was engaged in jewelry, so Mario already in 1913 began to master the craft of working with precious metals and cutting precious stones. A few years later, Mario gained enough experience that allowed him to open his own jewelry atelier. Consequently, in Milan in 1919, a new and successful jewelry company, Buccellati, appeared.

It is not easy to say what actually played a decisive role in the life of the brand. Probably, it was the sublime skill of the head of the company, or maybe an elementary luck, but after a short time they started talking about Buccellati. A lot of fans not only from Italy, spoiled by filigree delights, but also from Egypt, Spain and many other European countries tried to acquire jewelry of the new brand.

Gold parure
Gold parure “Bouquet” of segrinato grape leaves with pearls and emerald, Gianmaria Buccellati, 1997

Buccellati brand history

After a while, the atelier could no longer produce all the orders that had fallen at once, and then Mario Buccellati decided to expand his production and collect additional staff. In addition, he successfully taught jewelry skills to his five sons. Subsequently, one of the sons became the chief designer of the company. The rest of the heirs now own their own jewelry boutiques, however, Janmaria played an important role in the life of the company. Actually, in the 70s, it was under his leadership that a lively advertising campaign for the Buccellati jewelry brand began. And several stores were opened in Tokyo, Paris, Milan, Hong Kong, New York, Venice and other major cities around the world.

Nowadays, the jewelers of this company continue to observe the traditions laid down at the beginning of the last century by Mario Buccellati himself. Jewelry of this company is created only using manual labor, which makes them unique and valuable. In addition, most of Buccellati’s jewelery features a surface with unusual jewelery carvings. This is achieved due to the meticulous application of a mass of very small notches to the metal, which make up an integral textured web.

Brooch in gold with diamonds and pearls, Mario Buccellati
Brooch in gold with diamonds and pearls, Mario Buccellati


The company’s designers even identified several of the most important types of corrugated surfaces. Which include the so-called Rigato, which provides for the application of straight cuts. Telato a surface with the effect of coarse-grained linen fabric, and Ornato a surface with lace, curly notches.
In addition, the designers of the Buccellati brand are vigorously experimenting with different materials. Most of Buccellati’s jewelry is made of yellow, white, blackened and rose gold and silver with diamonds, sapphires, rubies, topaz, pearls and the like.

Today, under the Buccellati brand, several original jewelry collections are produced from silver, gold and precious stones. Among them are the famous Honolulu, Crepe de Chine, Hawaii, Macri, Magnolia, Classica. Pendants, Etoilee, as well as Cufflinks, Signatura, Butterfly Pins, Ondine and Torchon. Each of these collections is inimitable and unique, and each deserves special attention.

Brooch in the shape of a beetle with tourmaline and ruby 1996
Brooch in the shape of a beetle with tourmaline and ruby, Buccellati, 1996

So, for example, bracelets made of gold and silver, Macri rings and earrings with inserts of diamonds, rubies and sapphires. Brooches and pendants in the shape of hearts, butterflies and flowers will not leave indifferent any modern fashionista. Classic jewelry from the Classica collection is perfect for both a business suit and an evening dress. Well, the popular Cufflinks and Signatura collections will delight not only the female, but also the male half of humanity. Unlike patterned lines, which include earrings, rings, rings, pendants and the like, they contain several more varieties of gold cufflinks with diamond inserts. Such jewelry looks extremely expensive and prestigious. Which favorably emphasizes not only the social status, but also the excellent taste of their owners.

Brooches with pearls and diamonds in white and yellow gold.
Buccellati brooches with pearls and diamonds in white and yellow gold.

Buccellati today

The jewelry of this company harmoniously combines the best traditions of Italian jewelry classics and a peculiar texture design, which is well recognized to this day. We can say that this is the Buccellati brand style, its distinctive feature. This shade is extremely important in the world of jewelry fashion. But the company’s products cannot be confused with anything else. Buccellati jewelry is very interesting for its peculiar jewelry carvings, with the help of which an amazing effect is achieved.

Today the Buccellati family business is run by Gianmaria Buccellati, one of Mario’s sons. It is he who can be considered the main heir to Mario. Gianmaria manages a company known all over the world. The main office of Buccellati Jewelery is located in Milan. The Buccellati style can be conventionally given the name “high baroque”. Annually, no more than 3000-4000 pieces are issued from Buccellati Jewelry Houses, many of which are genuine creations of jewelry art.

And the price of these products reaches transcendental heights, the average buyer can fully afford to buy a teaspoon for 100 pounds or a symbolic silver leaf, which is sold “only” for 100 600 pounds. Naturally, a true connoisseur can easily distinguish Buccellati’s work from the first glance it has something like DNA. Character and personality that cannot be confused with anything.

Elisa Sednaoui, Andrea Buccellati и Lucrezia Buccellati
Elisa Sednaoui, Andrea Buccellati и Lucrezia Buccellati

Buccellati Bracelet The Smithsonian Bowl by Gianmaria. Exhibited at an exhibition in the Moscow Kremlin