Valenza is an Italian brand of costume jewelry, founded in the late 1950s.
History of the foundation
The brand originated in the city of Valenza (Piedmont), which is known as the center of jewelry production in Italy. The founder of the company is Giuseppe Picciotti.
Initially, the brand produced products from a textured metal alloy with a floral and foliate motif, as well as with gold filling or sputtering. All products of the brand were marked “Valenza” in a rectangle or “Valenza” indicating the quality of gold.
Collections and design
The peculiarity of Valenza jewelry is the limited design and the creation of some products in a single copy, which makes them exclusive.
