Xiao Xintong, who took the name A.win Siu for her brand, was born in Qing Xuan and later moved to Guangzhou for her studies. From a young age, she was exposed to the rich heritage of Chinese craftsmanship. The intricate details, symbolism, and stories behind each piece planted the seeds of her future career…
In November 2017, she founded her brand A.win Siu and the success was immediate. A.win Siu’s artistic flair and approach to design have received significant recognition both in China and abroad. Her jewelry collections have been featured in prestigious exhibitions and she has received numerous awards for her outstanding craftsmanship and innovative designs.
She participated in the exhibition “The Joy of Color: The Evolution of Jewelry in the Age of Metaverse and NFTs,” showcasing her “Candy Brooch.” The event was held from March 10 to May 10, 2023 at the Shenzhen Jewelry Museum
Participating in the Gemgenève exhibition in May 2023 in the “Emerging Designers” section gave her the opportunity to capture the hearts of jewelry lovers from all over the world with her wonderful creations.
In an interview with celebremagazine.world, A.win Siu explained why she chose candy to express her poetry.
“During the pandemic, which was a tragic period for everyone, I wanted to give a token of hope and joy by creating precious candies. A way to give a little sweetness and gentle enthusiasm to people who are suffering.”
Something Sweet: The main stones are Sri Lankan sapphire, Brazilian Paraiba tourmaline and Burmese spinel. The frame is made of titanium. Enamel enhances the texture of the candy wrapper.
A.win Siu’s inspirations are much more complex and varied. She loves astronomy, philosophy, history, psychology and travel. “When my design expression is related to travel, all five senses are involved. Each combination of different abstract lines and colors can create a subconscious sensory experience. For example, warm colors convey joy, a lust for life, metallic colors make people feel high-tech, bright colors make people think of sweets; fluorescent green can evoke sourness, and different earth tones can seem bitter. The tactile aspect is easier to express because I can choose a combination of different materials.”
All these themes are reflected in her creations, where color and a huge surge of optimism are always present.
