The brand was founded by Yochi, a Japanese woman of American descent, about 20 years ago.
Her collections are always very feminine and diverse.
They have only one thing in common: all the jewelry is made of brass (some with 22-karat gold plating), with the use of semi-precious stones and natural pearls.
The popularity and demand for the brand is evidenced by the fact that Yochi jewelry has been featured in many TV shows and publications, including InStyle, Elle, Harpers Bazaar and People Style Watch.
