Company from Hong Kong – “Forms” was founded in 2008 by two immigrants from Israel – Tzvika Janover and Elad Assor. Both masters are the successors of family traditions, their families have been engaged in the sale and cutting of precious stones for more than one generation. From an early age, seeing unique gemstones in front of them and studying the complex art of cutting, the founders gained a wealth of experience to create jewelry with a special style.
The Forms company creates jewelry with unique natural stones. Rare sapphires, rubies, emeralds and colored and white diamonds are collected for a long time and patiently wait in the wings to appear in all their splendor. Designers, like true artists, experiment and create complex and unusual jewelry designs that use stones of unusual shapes and cuts.
Each piece of jewelry from the “Forms” company is a new look at artistic and technical performance.
Unique setting techniques make gems float in the air, violating all the laws of physics. Located at an unusual angle to each other, diamonds, when hit by light, explode with sparks, dazzle with their brilliance. Craftsmen boldly experiment using diamonds of rare cut shapes: “Shield”, “Kite”, “Crescent moon” and others. Using them, designers create complex architectural decorations that resemble intricate crystal lattices, fragile and weightless.
Another characteristic of the brand is the creation of the illusion of a single whole from several stones.
Precious stones touch so tightly that they become like a monolith, only the contrasting color and refraction of light indicate their boundaries. Jewelry of amazing beauty, where “embracing” diamonds, located at an angle to the central gemstone, create the image of a sparkling “bed”, illuminate it. The deceptively simple jewelry of the brand uses complex manufacturing techniques, many hours of painstaking work are wasted, many things are redone several times to achieve perfection.
Over time, the “Forms” style becomes more and more daring and progressive, the company is successfully developing and every year the number of its connoisseurs is growing. Jewelry of this brand is successfully sold at auctions, confirming their exceptional value.