Maxim Artsinovich was born in 1970 in Grozny.
In 1992 he graduated from the Naval Engineering School. F. E. Dzerzhinsky in Leningrad, received a diploma as an engineer-designer of nuclear submarines.
In 1999 he created the MaximiliaN London brand.
In 2005, the MaximiliaN jewelry house was registered in London, at the same time the first Bullets collection was released, which the designer intended for five generations of the military of his own family. For the first time in the world, bullets from a Kalashnikov assault rifle made of gold, studded with diamonds, and pistol bullets from “TT” and “Stechkin” in the form of cufflinks were fired.
MaximiliaN does not mass-produce jewelry. It has two main lines: a line of prestigious jewelry, in which the search for new and exciting forms and trends is realized, and a line of classics – rings, pendants, earrings, necklaces, brooches made of precious metals, but with the introduction of rare large precious stones. The key word here is “large stones”.
All products have an exclusive MaximiliaN certificate with five degrees of protection, as on bank stocks and bonds. Each jewelry has a personal number and on the facet (side face) of each stone there is an engraving and a personal number according to the GIA or Gubelin certificate.
The brand’s decorations are made in Japan, Switzerland and Germany by a team of 13 designers: Russians, French, Italians, Americans, Germans, Japanese and Chinese. They work under the direction of Maxim, who makes decisions on the purchase of the rarest and most expensive stones in the world – Colombian emeralds, Burmese rubies and sapphires.
2000 products are made per year with the stamp of MaximiliaN. Products are often transformed: a brooch is transformed into a ring, a necklace into a bracelet, and earrings into pendants.
Potential buyers include funds associated with the royal families of Qatar, Abu Dhabi and Bahrain. Which is not surprising, because the brand was created with an eye on this region and its money. And Artsinovich began his work in the “luxury” with the distribution of expensive watches from Dubai.
In 2011 Maxim Artsinovich donated his collection of stone carving art to the Hermitage.
He goes in for boxing and runs marathons (42 km), saves homeless animals. Maxim is a member of the boards of trustees of five museums.
MaximiliaN London is valued by Brand Finance auditors at $200 million.
