La rel jewelry company was founded in New York in 1953.
Designers focused on the fashionable jewelry market and produced simple but high-quality products from rock crystal, which did not lose its luster and did not fade over time.
The La Rel Jewelry brand is known for its “Rhinestone Magic” series, introduced in June 1955. The company’s products are rare these days.
Labeled La Rel or La Rel Originals, less often “rhinestone magic”.