Zoya is part of the Titan Company Limited (Titan), the fifth largest watchmaker in the world. Over the past three decades, Titan has entered obscure markets and created brands across a variety of product categories to create high quality products. Zoya, one of India’s leading jewelry brands, creates exquisite jewelry that redefines the traditional design aesthetic associated with Indian jewelry.
In September 2020, the Zoya jewelry brand presented its new Rooted collection – a sophisticated line of more than 45 high jewelry pieces. The Rooted collection is inspired by rainforests around the world that have stood tall for 55 million years, their enormous strength in the face of climate shocks only to grow stronger. Their ecosystems, covered with tree crowns, are a self-sufficient mechanism. The rainforest reflects the inner resilience of the woman’s image, which inspires the brand’s designers.
One of the most striking adornments of this collection is the necklace “ray of light”, a yellow pear-cut sapphire, enveloped in emeralds and diamonds, like a sunbeam piercing the morning shadow under the forest canopy. Beautiful earrings “birds of paradise” with diamond wings and bright plumage of emerald and yellow sapphire, convey the enchanting dance and cheerful character of tropical birds. The entire collection contains images of nature, in it and bunches of exotic flowers, and foliage of trees, and gentle butterflies, and just fleeting moments of the enchanting world of the forest. The designers have used a wide range of gemstones to fully convey the colorful looks, including emeralds, sapphires, tanzanites, tourmalines, pink opals, rose quartz, peridots, rock crystals, iolites, turquoise and chrysoprase. The exquisite jewelry of this collection will remind us of a warm, sunny summer.
The nature of the surrounding world is reflected in another collection of this jewelry brand, which explores the seasons.
The gold of the autumn foliage is echoed by yellow sapphires, and the scattering of diamonds is like morning frost. The winter theme is expressed in jewelry made of white gold and diamonds, which are like ice sculptures, conveying the beauty of crystal ice and sparkling snow. As if on young branches covered with pink sapphire, the diamond leaves of the plane tree (plane tree) are located, symbolizing the transition from winter to spring. Precious tulips, made of diamonds set in gold, set off bright rubies, adding a traditional flavor to the image.
Collection with fine enamel
Unusual in color is a collection of fine ivory enamels, diamonds and luminous pearls that take on unusual shapes and combine to tell this unique story of geometric beauty.
Probably not a single jewelry brand from India goes around the topic of traditional wedding jewelry. Bright enamels, an abundance of gold in openwork forms, traditional polkas – all this is reflected in the ethnic jewelry of the Zoya brand. Bright and massive golden flowers spread their petals, studded with diamonds, and carved floral ornaments twine around precious stones, creating lush and colorful jewelry.