The History of Avon’s Vintage Jewelry (1886 to present)
When it comes to vintage Avon jewelry, one always wants to say: ‘Forget everything you know about Avon. Because old jewelry is a completely different story.” Cosmetics company Avon was founded in 1886 by American businessman David McConnell. At first, she produced only perfume. In 1939, the company was renamed from the California Perfume Company to Avon Products Inc. The range of the company is expanding significantly.
In 1963, jewelry became a free gift with purchase. Customers liked the decorations so much,
that after numerous requests, in 1965 Avon launched a separate line of costume jewelry. Avon since 1970
began to regularly create and produce entire collections of jewelry. Big ad campaign in America
made these jewelry very popular among women. Their quality and interesting design increased the reputation of Avon and attracted notable designers of the time. Since the 1980s, Avon’s designer jewelry lines have appeared: large brooches and earrings, elegant necklaces and clip-on earrings, eye-catching sets, pendants and pendants.
Marking and hallmarks of Avon jewelry
Avon jewelry was not always marked, most of them are found without it. The Avon hallmark with a copyright sign began to appear on jewelry after 1971.
Avon Collectible Jewelry
Jewelery collectors appreciate first of all those pieces that were created in small batches during the period of cooperation with different designers, as well as in the period from 1971 to the 1980s. Such jewelry is not only rare, but can also cost a considerable amount.
Not only designers worked with Avon, but also well-known brands: Ungaro and Swarovski, Centennial, Trifari and WN.
Elizabeth Taylor for Avon
In the 90s, Avon approached the famous actress Elizabeth Taylor with a proposal to release a joint line of jewelry. As a result of creative efforts, in the period from 1993 to 1996. 23 jewelry collections were born. Bold, impressive and absolutely immodest – the actress personally participated in the creation of jewelry, wanting to make sure that not only the design, but also the quality would be impeccable.
Jose & Maria Barrera
In the late 1980s and early 1990s, Avon collaborated with Spanish designers Jose & Maria Barrera to produce some stunning collections. Talented designers have brought Spanish motifs, bold and sensual design to the Avon jewelry line. Now collectors are ready to pay significant sums for these rare and insanely beautiful items. Jose & Maria Barrera are currently designing luxury jewelry for American luxury brand Neiman Marcus ($200 – $1500). Each of their creations is innovative and original.
Kenneth Jay Lane
Kenneth Jay Lane – the famous American designer, the king of jewelry. This man truly made modern jewelry chic, today his name is synonymous with beauty and style. Vintage KJL jewelry is rare and much more valuable than modern ones. His works are worn by the most famous women of the planet. Kenneth Jay Lane worked for AVON from the 1980s to 2004. The jewelry is marked KJL for Avon (since the 1980s and 1990s).
