Tiffany & Co is an American national brand. Residents of the United States are confident that the things of this famous jewelry house are the heritage and pride of the country. Designer necklaces, rings, bracelets from Tiffany are happily purchased by the families of presidents, Hollywood celebrities and, of course, just connoisseurs of spectacular branded jewelry.
Until recently, Tiffany & Co specialized in the development and production of products intended for the beautiful half of humanity. Much less attention was paid to men, although it was always possible to buy an interesting non-standard gift for them in Tiffany stores.
But the brand released a full-fledged men’s collection only in 2019.
She came out under the name Tiffany 1837 Makers. It was not chosen by chance, so the creators beat the story of Tiffany – the company officially entered the market in 1837. Reed Krakoff, creative director, explained the launch of the line this way: “Jewellery is not just a women’s prerogative. Modern men want to look fashionable, well-groomed. Therefore, it is not surprising that many of them tend to purchase catchy accessories and jewelry that will add status. The success of our new collection was guaranteed thanks to a well-calculated marketing program.”
Men’s bracelets, rings, chains from Tiffany are not just jewelry. It is also a long-term investment in a secure future. The collection is limited. It is based on the skill of jewelers, multiplied by the impeccable taste of the designers who worked on this landmark project for the American company.
Interestingly, the Tiffany 1837 Makers collection includes not only noble men’s jewelry that emphasizes brutality. Presented are business and luggage bags, cases, banknote clips, elite accessories for bar decoration (glasses, shakers). For connoisseurs of the game of chess – a unique board. Everything is made from the highest quality materials. At the request of customers, any product from the collection can be decorated with a personal monogram made in the general style of the Tiffany design.
The new men’s line includes more than 100 items. Jewelry has every chance to acquire the status of a family heirloom over time. The cost of exclusive jewelry varies from $200 to $15,000. These things will probably end up at jewelry auctions in a few years.